MEET THE TEAM

Gurpreet Singh Oberoi
Divisional Manager - Henkel Div.
Gurpreet started his FMCG career in Y1998 when he joined Gulf International and since then has continued to grow up the ranks and for the past 12 years has been Division Head for Henkel Sales Division. This amazing journey reflects the ethos of the organization in terms of identifying talent and grooming individuals on a progressive career path. His success is driven by his ability to build strong collective relationships over the years with Trade & Brand Partners, and Team Members in the organization coupled with in-depth knowledge of FMCG universe in UAE. Under his leadership, sales and market share have grown exponentially over the past many years further cementing the 4-decade long relationship between Henkel and Gulf International.

Zoheb Shahnawaz Panwelkar
Divisional Manager - Kenvue Div.
Zoheb is a sales & marketing professional having 17 years of experience in GCC and India, He joined Gulf International in Y2020 as Division Head for Kenvue Sales Division. His prior work experience was with Beiersdorf, Pepsi, P&G and Kimberly Clark. Zoheb has brought in significant positive transformation in terms of sustainable YOY sales growth and effective utilization of spends to achieve desired ROI leading to Gulf International being awarded “Silver Distribution Partner for Y2021” by Kenvue, Y2023 platinum award, Y2024 platinum award, best distributer award and distribution excellence best-in-class execution during the year 2022.

Kamran Mirza
Divisional Manager - Syndicated Division
Kamran Mirza joined Gulf International as the Head of Syndicated Division with the vision of creating value for the existing partners and building a strong portfolio to drive sustainable and profitable growth for the company. Kamran is a dynamic FMCG professional with solid management and leadership credentials acquired over 20 years of experience in sales and marketing. He started his FMCG career with Nestle Pakistan Limited, where he worked across multiple functions and held senior management roles at key regions/channels in Pakistan. Kamran has successfully added many new FMCG brands in GI syndicated portfolio while delivering YOY growth on the existing business.

Sajjad Baig
Commercial Manager
Sajjad is a sales & marketing specialist having 27 years in-depth experience of UAE FMCG market. He has been associated with Gulf International for past 16 years and heads Commercial, Trade Marketing & E-Commerce. He was instrumental in creation of dedicated E-Commerce Team and has delivered significant growth YOY in this fast growth trade channel. His leadership, man-management and delegation skills while keeping his teams motivated in a high demanding work environment has led to Brand Partners recognizing Gulf International as a business partner delivering excellence in execution resulting in E-Commerce Execution Award​ for Kenvue and recognition by other brand partners.

Aslam AL Labeeb
Head of Supply Chain & I.T
Aslam is a multi-disciplined professional having been assigned multi-dimensional tasks over a career spanning 32 years out of which last 28 years have been with Gulf International. He is currently Department Head for Supply Chain & IT. He has in the past implemented SAP and recently been instrumental in conceptualizing and leading effective completion of WMS and made it possible to go live in 6-months record time. Beyond his job role, he is leading Gulf International automation process to bring in greater efficiencies to help us better serve our Brand & Trade Partners with the successful completion of sales order automation using AI and EDI with the top retail customers. His interpersonal skills facilitate people management to work towards a common goal.

Ahsan Ahmed
Account Manager
Ahsan has been with Al Batha Group for the past 26 years involved in diversified business entities in multiple successful roles within Printing, Packaging and FMCG. He joined Gulf International in Y 2019 as Accounts Manager and is responsible for Finance Operations. His involvement has led to identification of many cost economization efficiencies, productivity enhancement of the Team and improvement in service levels and response time to internal and external stakeholders by defined SOPs and systems which facilitated the operation and backend teams to enhance their productivity.

Mortada Haider
Head of HR
Mortada Haider is a senior HR leader with more than 30 years of experience across leading FMCG organizations in the Middle East. He joined Albatha Group in 2022 and subsequently moved to Albatha Consumer Division in 2023, bringing extensive expertise in human resources strategy, organizational development, and talent management. He holds a master’s degree in human resources along with certifications as an Assessor and Coach and has participated in numerous international assignments and professional development programs across the Middle East, Japan, and the United States. Throughout his career, Mortada has played a pivotal role in building high-performing, multicultural organizations, driving business growth through talent development, leadership coaching, and organizational design. Recognized as a proactive change agent, he is passionate about fostering a culture of learning, productivity, and customer-centricity. His expertise spans the full employee lifecycle, talent acquisition, performance management, succession planning, leadership development, and business transformation enabling organizations to build sustainable people capabilities and achieve their strategic objectives.

Fauzuddin Ahmed
Credit Manager
Fauzuddin is a seasoned finance professional with 25 years of diverse experience across the manufacturing, contracting, and FMCG distribution industries. Over more than 12 years with Al Batha Group, he has held key roles spanning finance operations, credit control, treasury, process improvement, and business excellence initiatives.
For the past 2.5 years, he has served as Credit Manager at Gulf International LLC (GI), where he has strengthened credit management practices and built a robust credit and collections framework. Under his leadership, targeted process improvements have enhanced collection efficiency, improved DSO performance, increased receivables visibility, and deepened customer relationships while maintaining a healthy balance between business growth and credit risk management.
Fauzuddin continues to contribute actively to process standardization, risk identification, and control enhancement, supporting Al Batha's broader vision of operational excellence, sustainable growth, and business transformation.

Arif Qadeer
General Manager
FMCG veteran, having 33 years of experience in KSA, UAE & Canada with blue chip brands in distribution and retail companies. His association with Gulf International has been for the past 18 years and has been leading as General Manager for the past 6 years. Gulf International Team looks to Arif as a mentor who leads by example, empowers by imparting knowledge and ensures that achievement linked to enhanced competencies translate into progressive career growth within the organization. His in-depth knowledge of FMCG industry and far-sightedness prompted Gulf International to set up a dedicated team in Y2018 to handle the fast-growing E-Commerce platform. His vision for GI is to build new and fruitful partnerships while retaining existing alliances and more importantly providing Excellence in Service to all existing Brand and Trade Partners to ensure they become Brand Ambassadors for Gulf International

Zeeshan Ahmed
Chief Financial Officer
Zeeshan is a senior UK qualified finance professional with a diversified experience of over 23 years. Prior to joining Albatha Group in 2014, he was associated with KPMG, Siemens, and PwC. He joined Gulf International in 2021 after spending a considerable amount of time in AGMC (automotive business) and Corporate Head Office of the Albatha Group. Zeeshan has hands-on knowledge and experience of business strategy, setting up / closure of businesses, feasibility assessments, organizational restructuring, shareholder / board management & negotiations, ERP implementation, expense rationalization etc. He has a unique acumen to act as a solution provider for complex commercial challenges and find pragmatic solutions in the best interests of the company. He is leading various operational and business excellence initiatives to improve customer service, productivity, and processes in the company.
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Gulf International
P.O. Box 2870 - Dubai
Main Office: GECO Complex
Industrial Area 12, Sharjah, UAE
Tel: +971 6 5353117
Fax: +971 6 5353116
Email: business@gulfintl.ae
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